Facebook vs. Business Blogging
Unfortunately, many small businesses fail to take advantage of blogging. They may get their web developer to integrate one into their website but that's where it ends.
Yet many of these same people can spend hours on Facebook each day (between clients or appointments) offering advice, opinions or other information pertinent to their niche. And when I see these blog-length Facebook posts full of valuable insights, I think: What a waste!
Why so? For starters, your Facebook audience is confined to your own social network. It’s a bit like preaching to the choir (ie: “there's Wayne going on about whatever again”). That's okay, but keep in mind that Facebook is also the ultimate distraction beast and your friends may just as easily skip on by. Ask yourself this: Is the amount of time you spend on Facebook worth it in terms of your business goals? Or does it fulfill some other needs?
Don't get me wrong here. Facebook posts and fan pages certainly have their place in the marketing tool box, but one of the cool things about blogging is that it has greater potential reach through type-in search. This means new folks will find you—which is the whole point of having an online presence. True, google searchers can skip off your blog post just as quickly as any attention squeazed Facebooker, but blogs are generally more attention holding and they encourage lengthier postings. Blogs also drive website traffic and page rank.
If acquiring new business leads is not why you’re on Facebook, then that's fine. But if you joined Facebook, at least in part, to fill one piece of your overall marketing strategy—but you’re spending many hours there with little ROI—consider time shifting some of those hours over to blogging. Take some of those long-winded Facebook musings and turn them into blog posts! Link to them from Facebook and create another traffic funnel.
You have a perspective in your field that is valuable. If you find yourself showcasing your knowledge to your Facebook friends over and over, it may be time to reach further a field. You can monetize that knowledge by blogging about it.
And if you don't have the time, consider hiring a blogger ;-).